Yesterday, Honor held a brand new product launch convention in Shanghai the place it launched the Honor 50 collection. The corporate additionally unveiled the Honor Earbuds 2 SE on the occasion. On the occasion, Honor’s CEO, Zhao Ming mentioned that the high-end market is the way forward for Honor and it’s sure to breakthrough. He claims that after Huawei vacated the market, Apple is rapidly returning and rising. In keeping with Zhao, which means Honor will compete with Apple sooner or later. For him, Honor must match or exceed Apple’s merchandise by way of product efficiency and expertise.

Zhao Ming believes that a very powerful factor for competitors within the high-end market is to shine its personal merchandise and applied sciences. He mentioned, “though the flagship merchandise of many pals are geared up with the Snapdragon 888 processor, the expertise is a large number, so it’s inconceivable to do a superb job within the high-end market”.

The Honor 50 / Professional are the primary smartphones to return with Qualcomm Snapdragon 778G SoC. These units use a 108MP foremost digital camera and help 100W ultra-fast charging. There may be additionally the Honor 50 SE which is the bottom model within the collection. This gadget makes use of the Dimensity 900 SoC but in addition helps a 108MP foremost sensor. All these smartphones help a 120Hz excessive refresh charge, GPU Turbo X, Hyperlink Turbo, and 240Hz contact sampling charge.

Honor Magic three with Snapdragon 888, launched in Q3 this 12 months – Zhao Ming

In keeping with Zhao Ming, sooner or later, Honor cell phones could have 4 main collection. We could have the Magic collection, Digital collection, X collection, and Play collection. The Magic collection represents the “excessive know-how”, flagship collection. This would be the collection that can have foldable smartphones. The digital collection is mid-range, whereas the X collection and Play collection are entry-level collection. He additionally said that the long run Play collection will particularly goal the web market.

Zhao Ming mentioned in an interview that the Magic collection is positioned as the last word know-how. Earlier than Honor acquired its independence, solely significantly modern merchandise had been unveiled within the Magic collection. Now, the corporate has determined to make use of this collection as its high-end collection.

As well as, Honor’s CEO additionally revealed that the corporate will unveil the Honor Magic three within the third quarter of this 12 months. Moreover, he formally confirmed that this gadget will use the Snapdragon 888 processor. He additionally mentioned, “The {hardware} determines the decrease restrict of the cell phone expertise, and extra importantly, the flexibility to regulate the {hardware}. I’ve confidence within the Magic collection.”