What model of cell phone are you utilizing now, will you keep on with that model subsequent time you modify it? A couple of days in the past, QuestMobile introduced knowledge on the model change of typical smartphone customers in June of this yr. The outcomes present that among the many 5 main manufacturers, Xiaomi customers have the best “loyalty”. The outcomes present that 63.2% of Xiaomi customers will select Xiaomi once more in the event that they wish to change their cellphone.

Compared, Apple’s consumer loyalty is comparatively common. It’s not solely inferior to Xiaomi, however even under Huawei and Oppo. Nevertheless, these main manufacturers are doing properly by way of consumer retention. No less than from this desk, the proportion of customers who proceed to decide on this model far exceeds that of switching to different manufacturers.

In actual fact, due to cell phone OS options, cloud providers, and many others., the impression of software program on consumer loyalty turns into extra outstanding when the {hardware} configuration just isn’t a lot completely different. Talking of consumer loyalty, we additionally noticed a set of knowledge right this moment, from the US CIRP survey of 900 new iPhone customers within the final 12 months. The outcomes present that half or extra of them additionally select the iPad and Apple Watch if they’re to vary. Nevertheless, for Apple computer systems, wi-fi headphones, TV containers, audio system, the keenness just isn’t so excessive.