The previous 2020 was not pretty much as good and profitable as Samsung would love. The corporate retained its management within the smartphone market, however its issues on this section solely worsened. After 10 years of releasing premium Galaxy Word sequence units, the South Korean large refused to develop the road additional and one of many causes is the rise in gross sales of the Galaxy S21 household. However in the long run, the guess didn’t work.

Samsung Galaxy S21 sequence gross sales: pleasure or disappointment?

There was no failure, however there isn’t any want to speak about success both. Based on The Elec, the corporate offered as many units because it offered the Galaxy S20 fashions in 2020. We’re speaking about 20 million cell phones. Contemplating that the trade was hit by severe turbulence two years in the past as a result of coronavirus pandemic, which ebbed off final yr, gross sales of the Galaxy S21 sequence fell wanting the corporate’s expectations. It clearly counted on extra within the circumstances when the market returned to development.

The supply claims that Samsung blames manufacturing issues for its failures. Particularly those who arose on the firm’s factories in Vietnam. Plainly from a industrial standpoint, ditching the Galaxy Word sequence looks as if the fitting factor to do. It’s unlikely that gross sales of the Galaxy Word 21 can be at a excessive degree.

Samsung desires to attain unbelievable success this yr with Tiger technique

Based on the Chinese language horoscope, 2022 would be the time of the reign of the Tiger; which is able to come into its personal on February 1. Astrologers are already speaking about the truth that this yr might be eventful; somebody must change life orientations and revise the ideas. Change and transformation might be a precedence. Samsung can be anticipating modifications, which as we speak introduced a brand new technique with the symbolic identify “Tiger”.

The principle activity is the extra aggressive promotion of their units in the marketplace. The targets are formidable: to grow to be the primary firm in all product classes; to extend the market share within the section of premium units with a price ticket of greater than $ 600; to extend consumer migration to Galaxy smartphones, and likewise to extend gross sales of smartphone equipment, together with headphones.

Samsung‘s cell division will try not solely to supply smartphones, but additionally sensible units. The objective is to grow to be a model that’s revered by the youth viewers and gives innovation.