China is a big market, which is likely one of the priorities for Apple. It not solely produces numerous Apple gadgets but in addition consumes rather a lot. Subsequently, it’s not shocking that the Cupertino firm is making all kinds of concessions to appease the federal government and customers in China. And the latter present elevated loyalty to its merchandise.

In accordance with Counterpoint Analysis analysts, within the fourth quarter of final yr, Apple turned the primary firm in China and managed 23% of the market share. On an annualized foundation, the expansion was 32% and the corporate owes its success to the recognition of the iPhone 13 sequence. Huawei’s fall and the corporate’s loyal pricing coverage contributed to the rise in iPhone gross sales. By the best way, within the final quarter of final yr, Apple took the lead within the international smartphone market.

In second place within the final quarter of 2021 was Vivo with a rating of 19% and Oppo was third with 17%. This era was not essentially the most profitable for firms and the demand for his or her merchandise fell by 6%. The shock was the rise of Honor, which managed to shortly regain its place and win again the fourth line within the rating. On an annualized foundation, the rise was 50%, and the share of the previous sub-brand of Huawei elevated to 15%.

Solely fifth was Xiaomi, whose market share in China within the fourth quarter was estimated at 13%. Realme grew essentially the most and its year-on-year progress was 83%, and the share was 3%. Predictably, the loser of the final decade of 2021 was Huawei; whose share fell to 7% over the yr towards 23% a yr earlier.

Apple outperformed everybody within the final quarter because of China

If we analyze the entire of 2021, then Vivo turned the chief, whose share is estimated at 22%. Oppo is shut behind with 21%, whereas Apple is third with 16%. In fourth place was Xiaomi, which occupied 15% of the market share. And it closed the highest 5 of the biggest manufacturers Honor, whose share on the finish of final yr was 10%.

Commenting on Apple’s efficiency, Analysis Analyst Mengmeng Zhang stated, “Apple’s stellar efficiency was pushed by a mixture of its pricing technique and achieve from Huawei’s premium base. Apple rose to first place in China proper after the iPhone 13 was launched (week 39) in September. Afterwards, it remained within the main place for a lot of the fourth quarter. The brand new iPhone 13 has led the success because of a comparatively decrease beginning value at its launch in China; in addition to the brand new digital camera and 5G options. Moreover, Huawei, Apple’s essential competitor within the premium market, confronted declining gross sales as a result of ongoing US sanctions”.