Within the first half of February, the smartphone market might be virtually calm, and solely Samsung with its Unpacked presentation will fire up a peaceful course of occasions. The lull might be attributable to the truth that in China there’ll come festivities devoted to the Chinese language New 12 months, which can final for 2 weeks.
Chinese language producers will take a break throughout the vacation, however after it ends, we can have a sequence of bulletins and one of the vital occasions on the planet of the business. On February 28, the annual MWC exhibition begins, which can final till March 3. Numerous notable market gamers will participate in it, and Honor might be amongst them. On the very first day of the exhibition, it is going to organize its occasion referred to as “The Energy of Magic”.
It’s simple to guess that in Barcelona the corporate intends to indicate units of the Magic sequence. It may be a folding Honor Magic V, a MagicBook laptop computer or different novelties from the sequence of the identical title. Additionally, it’s doable that the corporate can even organize the announcement of the worldwide model of Honor Magic 3. There’s a month left earlier than the presentation, and through this time the corporate can launch a number of teasers that may make clear the composition of the exhibitors from it.
Honor ranked third in China in smartphone gross sales – forward of Xiaomi and Apple
Unbiased from Huawei, Honor is quickly growing gross sales of its smartphones in China. In line with Counterpoint Analysis; third-quarter 2021 cargo volumes ranked the seller because the third most profitable smartphone vendor within the nation.
Honor bought 96% extra smartphones within the third quarter than within the earlier quarter. Because of this, the corporate gained a 15% share within the Chinese language gadget market; proper after Vivo and Oppo (23% and 20%, respectively) in keeping with analyst Counterpoint Analysis. Surprisingly, Xiaomi, extraordinarily in style exterior of China, within the residence market is content material with solely fourth place; and Apple closes the highest 5.
Initially, Honor was a sub-brand of Huawei; underneath which units of the finances and mid-range, in addition to fashions for the youth viewers, have been produced. This yr Huawei bought it to a consortium of corporations that features the authorities of the quickly growing financial middle – town of Shenzhen. Huawei itself now occupies solely 8% of the Chinese language market; whereas a yr in the past it was within the lead with 30%.
The self-sufficient firm resumed selling its merchandise in China; and now it sells somewhat costly fashions, together with the Magic3 Professional + smartphone launched in August, which value about $ 1250.
We additionally add that the overall quarterly gross sales of smartphones within the Center Kingdom fell by 9% as compared with the earlier yr.
