The worldwide smartphone market has skilled vital shifts within the fourth quarter of 2022, based on a latest report launched by the analytical company Counterpoint Analysis. Essentially the most notable change has been Apple’s look as the brand new market chief. Overtaking its main rival, the South Korean large Samsung.

Within the second and third quarters of 2022, Apple’s international market share was a modest 16%. Nonetheless, following the extremely anticipated autumn launch of the iPhone 14 sequence, the corporate‘s share surged to 23% within the fourth quarter. Among the many high 5 sensible cellphone corporations, Apple and Oppo have been the one two to expertise development throughout this era. With their shipments growing by 42% and 4%.

Apple Takes the Lead because the Largest World Smartphone Vendor, Surpassing Samsung within the Final Quarter

In distinction, Samsung confronted a big decline within the fourth quarter. With its sensible cellphone shipments falling by 16% 12 months over 12 months (YoY) and 9% quarter over quarter (QoQ) to 58.three million items. Consequently, the corporate’s market share dropped to 15%. The regional distribution of market share revealed some fascinating modifications. As an example, Apple dominated the North American market with a 57% share. Whereas Samsung held the highest spot in Europe with 31%. Within the Center East and Africa, Apple didn’t safe a place within the high 5. And in Latin America, the corporate ranked fourth.

The general efficiency of the sensible cellphone market in 2022 was lower than spectacular. With complete shipments lowering by 12% to 1.2 billion items—the bottom determine since 2013. The fourth quarter noticed an excellent steeper decline, as shipments plunged by 19% YoY to 302.6 million gadgets.

Regardless of Apple’s comparatively small share of the full variety of Android smartphones, the corporate has solidified its place because the undisputed chief within the premium phase. In 2022, Apple captured 75% of this market, leaving Samsung far behind. This marks a big improve from 2021 when the corporate already held a formidable 70% share within the premium area of interest.

In conclusion, the fourth quarter of 2022 has been a recreation changer within the international sensible cellphone market. With Apple on the high place and displacing its lengthy standing rival, Samsung. The iPhone 14 sequence has performed a vital function on this shift, even amid the general decline in sensible cellphone shipments. Because the market continues to evolve, it stays to be seen how rivals will reply to Apple’s growing dominance. Significantly within the premium phase.