Two weeks are left earlier than the presentation of the iPhone 13 and, as a rule, on the eve of the discharge of a brand new era of iPhones, gross sales of predecessors are quickly declining, customers are already wanting extra in the direction of new merchandise. However this rule doesn’t apply this 12 months, the demand doesn’t fall considerably. Don’t customers imagine that the iPhone 13 will provide one thing actually attention-grabbing and necessary?
What is occurring results in the conclusion that the iPhone 13 actually doesn’t generate a lot curiosity from potential consumers. This is similar iPhone 12 sequence with minor tweaks and isn’t price shopping for the subsequent era. Additionally overpaying for it. The low curiosity within the iPhone 13 can also be supported by the outcomes of a current ballot.
However there is a crucial factor – the survey was held in the USA and amongst customers of Android gadgets. A complete of 5,000 respondents took half within the survey, and solely 18% stated they might take into consideration buying an iPhone 13. Whereas 82% confidently saying that switching to iOS isn’t of their curiosity.
Customers names the primary causes for switching from Android to iOS and abandoning it
They don’t appear to see the advantages of migrating to iOS. For comparability, final 12 months 33% of customers of an analogous survey spoke in favor of the doable buy of an iPhone 12. Among the many predominant causes for his or her reluctance to buy new gadgets from Apple, respondents named the dearth of a show fingerprint scanner (32%).
About 17% are dissatisfied with the constraints in iOS settings and one other 12.8% are in opposition to the dearth of another when it comes to a third-party app retailer. One other 10.5% expressed dissatisfaction with the corporate’s want to introduce the operate of checking photographs for photographs of kid abuse. 12% are assured that Android smartphones provide higher options.
Those that nonetheless don’t exclude the acquisition of the iPhone 13 say that the potential for the transition is because of an extended software program help, and 51% of them spoke in favor of this. 24% love the Apple ecosystem and 11.4% suppose iOS is healthier at defending privateness.
It is usually necessary that in keeping with the outcomes of a survey amongst iPhone house owners; solely 44% plan to change to iPhone 13. And there’s additionally a survey the place each fifth consumer is superstitious; and the quantity 13 is in affiliation with misfortune; so they’re able to refuse to purchase a brand new era of iPhones. However Apple itself isn’t afraid of this; and it’s assured that even a “unhealthy” quantity won’t intrude with profitable gross sales. It expects to promote about 90 million iPhone 13 this 12 months alone.
