Apple merchandise are very talked-about all around the world. China isn’t any exception. Nevertheless, Chinese language customers choose native manufacturers that provide flagship smartphones at a decrease value than the iPhone. Nevertheless, that didn’t cease Apple from changing into the most important smartphone provider within the Chinese language market in October.
Apple has skilled one other spike in branded smartphone gross sales because the launch of the iPhone 13 sequence in September this yr, and this time, gross sales of the brand new merchandise have been really spectacular. Apple ousted Vivo to grow to be the primary smartphone provider in China in October, based on analysis agency Counterpoint Analysis. The corporate took the main place within the nation for the primary time since December 2015.
Counterpoint experiences that iPhone shipments in China in October are up 46% from September. On the similar time, your complete Chinese language smartphone market grew by solely 2% final month. In October, Apple took 22% of the Chinese language market. Vivo comes subsequent with 20%. Oppo accounts for 18%, whereas Huawei must be content material with 8%.
It’s value noting that Apple’s success is partly because of the fall in Huawei’s gross sales within the residence market. Smartphones of the Chinese language model typically outperform Apple flagships in quite a few parameters, together with photograph and video capabilities, and are in excessive demand in China. Nonetheless, the US sanctions dealt a severe blow to Huawei’s cell enterprise, which, as a consequence of restricted entry to chips, virtually misplaced the flexibility to supply flagship units with 5G assist.
Apple Turns into Largest Smartphone Model in China in October 2021
Commenting in the marketplace progress in China, Analysis Director Tarun Pathak stated, “Ever since Huawei’s decline, the highest place in China has been altering fingers. OPPO turned #1 in January 2021 whereas vivo attained the highest place in March 2021. The market dynamics in modified once more in October with Apple changing into the brand new #1 OEM for the primary since December 2015. This was pushed by the success of the iPhone 13 sequence, which was additionally launched cheaper than the iPhone 12 sequence in China. Huawei has been resilient within the premium phase in China, however this appears to be altering now. Apple, with its robust model fairness, is gaining the utmost from the hole left by Huawei within the premium phase. Apple might have gained extra if it weren’t for the shortages, particularly for the Professional variations. However nonetheless, Apple is managing its provide chain higher than different OEMs.
Commenting on the availability shortages in China’s market, Senior Analyst Varun Mishra stated, “As a consequence of provide points, the conventional wait time for the iPhone 13 Professional and iPhone 13 Professional Max ranges between 4 and 5 weeks in China. Some Chinese language clients select to pay premiums to get the brand new telephones delivered instantly. General, the China market has been sluggish all year long and Apple’s progress is a optimistic signal. It signifies that Chinese language smartphone customers are maturing quick; and wish to purchase extra high-end units, which is usually a good alternative for manufacturers. The availability chain can be prioritizing higher-end and higher-margin units amid the shortages.”
