We get annual updates on the prevailing lineup of Apple and Samsung yearly. It’s virtually like clockwork for these two manufacturers. Nonetheless, a lot of the new units that the key manufacturers launch usually provide minor upgrades. Think about the common Galaxy S23, which I feel to be “boringly excellent.” However the case is not going to be the identical for the Galaxy S23 Extremely.

In reality, due to the Galaxy S23 Extremely, this yr’s lineup of each Apple and Samsung might be extra thrilling than a lot of the earlier ones. Though the design didn’t change that a lot, there was loads of upgrades on the within. And for that, it has a excessive probability of taking on the upcoming iPhone 15 collection.

iPhones Appears To not Be the Important Precedence of Apple Anymore

In line with Mark Gurman, a good business insider, this yr, the principle focus of Apple is on its augmented actuality headset. Which means there is not going to be main iPad Professional updates, nor will Apple work an excessive amount of on this yr’s iPhone lineup. And this, theoretically, offers Samsung an edge over Apple with the upcoming Galaxy S23 lineup.

In reality, from latest leaks, we all know that Apple iPhone 15 is not going to have any main upgrades. That appears to be reserved for the iPhone 16 collection, which Apple plans to revamp. One other factor is that Apple is planning to vary the identify of the Professional Max to Extremely. Which means iPhone 15 Extremely will compete with Samsung Galaxy S23 Extremely even within the naming.

Nonetheless, there is not going to be any “wow” components for the iPhone 15 collection this yr. At the very least, that’s what we expect from latest reviews. Sure, iPhone will but once more be forward within the SoC recreation with its A17 Bionic chip. However aren’t the telephones at the moment already succesful sufficient?

One other factor that may give Samsung Galaxy S23 Extremely an edge is the pricing. A rumor got here out not too long ago. It said that the iPhone 15 Professional and Professional Max are about to get costlier. The rumor hinted at a couple of $100 worth improve from the present beginning costs.

Galaxy S23 Extremely Has a Actually Distinctive Alternative Now

The latest dangerous ventures of Samsung have already paid off. Galaxy Z Fold and Flip collection is already paying off. These two lineups are already dominating the folding cellphone market.

Now that Apple is absolutely centered on AR (Augmented Actuality), Samsung has all the possibilities that it might probably get to bonk the iPhone collection. And with the Galaxy S23 Extremely, if Samsung does execute issues proper, it may be a dominating cellphone this yr.

Nonetheless, we will’t neglect what Apple has taught us. And that’s, most shoppers don’t care about having too many options. So long as the cellphone is dependable and fairly priced, it is going to enchantment exceptionally properly.

On the be aware of reliability, Samsung has ditched the Exynos lineup for the Galaxy S23 collection, together with the Extremely. Which means all of the telephones of the collection will include Qualcomm chips. And Samsung has reportedly opted for a boosted Qualcomm eight Gen 2 SoC. That chip might be extra dependable than any flagships that got here with Exynos.

That mentioned, it doesn’t imply that Samsung is ditching options for the S23 collection. The Galaxy S23 Extremely, in response to the leaked promo movies, might be a digicam beast. It would even tackle the Pixel 7 collection!

To not point out that the brand new One UI will provide excessive general customizability options. That software program, wrapped with the attractive {hardware} of Galaxy S23 Extremely, will give you one thing that may make the iPhone 15 shake its knees.