Xiaomi has been surprisingly productive in recent times. The variety of fashions and merchandise of its portfolio is rising by leaps and bounds. The slightly bloated lineup resembles a fast-food menu. It appears to be a bunch of dishes, however the set of elements is sort of the identical for everybody and the variations relate solely to seasonings or sauces. And by including yet one more product, we get a separate dish.

Goodbye Mi! Xiaomi merchandise won’t embody the Mi prefix anymore

The most costly and premium units within the Xiaomi lineup are positioned within the Mi lineup. And now the corporate determined that it was time to rebrand the sequence and did it in an easy method – it eliminates the Mi prefix within the system names. It seems that in China, the corporate’s first smartphone with a sub-screen digicam known as the Xiaomi Combine 4. And that is just the start. Based on a Xiaomi consultant, all different units of the corporate will observe swimsuit and lose the Mi prefix.

Regardless of the primitiveness of the rebranding, for Xiaomi itself it is a slightly vital change, as a result of the corporate has been utilizing the Mi prefix since its very first smartphone. Don’t forget that the software program person interface additionally carries Mi in its identify.

At one time, Lei Jun mentioned that Mi stands for “Cell Web” and “Mission Unimaginable.” Evidently the corporate believes that this acronym has exhausted its philosophical load and there aren’t any not possible duties for Xiaomi. It is able to deal with essentially the most tough and there may be nothing that it can’t implement.

We are able to solely anticipate the official press launch of the corporate with regards to rebranding to be able to perceive what that means Xiaomi has put in abandoning the Mi prefix. As well as, it will likely be fascinating to know if the corporate will preserve the Mi acronym in its emblem.

Replace: Assertion from Xiaomi

Xiaomi has offered the next assertion via their Spokesperson:

Beginning in 2021 Q3, Xiaomi’s product sequence “Mi” might be renamed to “Xiaomi”. This alteration will unify our international model presence and shut the notion hole between the model and its merchandise. This alteration might take a while to take impact in all areas.

With the introduction of the brand new model id, two distinct product sequence will sit beneath the mother or father model. Xiaomi merchandise characterize the head of expertise and supply a premium expertise. Redmi merchandise convey massive innovation at a extra accessible value level and are geared toward youthful viewers. This differentiation can also be mirrored in our up to date logos, with each the Xiaomi and Redmi logotypes below the mother or father model emblem.

The product sequence naming conference — Xiaomi and Redmi — will even apply to our ecosystem and IoT merchandise over time.