Analysis by Counterpoint Know-how Market Analysis means that the Honor model is strengthening its place on the planet’s largest smartphone market, China.

The Honor model, we recall, was pressured to secede from the telecommunications large Huawei resulting from robust sanctions from america. Since then, the Honor model has stepped up its analysis and improvement actions and introduced quite a lot of merchandise which have gained reputation amongst shoppers.

Because of this, Honor’s August gross sales within the PRC jumped 18% over the earlier month. This, as famous, has made the corporate one of many fastest-growing manufacturers within the smartphone section.

Furthermore, the Honor model was in a position to bypass Xiaomi by way of gross sales of gadgets within the Chinese language market on the finish of the final month. Within the listing of main suppliers, the Honor model got here in third place with a share of roughly 15%.

Vivo smartphones are the most well-liked in China: in August, the share of this firm was roughly 23%. In second place is one other native developer – Oppo with a rating of about 21%.

Thus, the three named firms management nearly 60% of the world’s largest smartphone market.

Honor turns into third-largest smartphone model in china

Commenting on Honor’s good points in China, Analysis Director Tarun Pathak stated, “After being spun off from Huawei, Honor was in a position to restore ties with element gamers. Since then, leveraging its robust R&D capabilities, Honor has launched new merchandise and has been on a fast restoration path in China. The Honor 50 sequence has been an on the spot success within the mid-segment. Honor can be concentrating on the premium section with the Magic sequence, thus increasing its portfolio throughout value bands. There was additionally a pent-up demand from the loyal Huawei and Honor shoppers who held on to their gadgets and didn’t swap to different manufacturers. Its robust relationships with distributors additionally helped Honor relaunch merchandise on a big scale. Honor’s resurrection will additional intensify competitors within the Chinese language market in H2 2021.”

The aggressive panorama in China has additionally been altering during the last 12 months. Commenting on this and Honor’s enlargement, Senior Analyst Varun Mishrasaid; “Over the past 12 months, there was a reshuffle within the Chinese language market. OPPO, vivo and Xiaomi all have aggressively expanded their presence in China by way of merchandise, market share and distribution. Apple with its iPhone 13 launch additionally has a big alternative to seize Huawei’s premium section. Subsequently, the competitors is prone to intensify additional in H2 2021.

Honor might be increasing its portfolio additional throughout value segments and geographies. Nevertheless, market share progress outdoors China is prone to be gradual; as loyalty within the mid-segment stays low and Honor can even should rebuild its distribution community. Then, there are additionally intensifying element shortages which might possible hinder Honor’s enlargement in 2021. In addition to smartphones, Honor can be increasing into gadgets like laptops, tablets, and wearables below its 1+8+N technique; which goals to drive progress in segments past smartphones.”