OnePlus & Boat Outsell Other Brands In The Neckband Segment In India

OnePlus & Boat Outsell Other Brands In The Neckband Segment In India

The OnePlus Bullets Wi-fi Z Bass and Boat Rokerz 255 collection have been bought greater than every other neckbands in India. This piece of knowledge comes from Counterpoint Analysis. Main manufacturers lately began eradicating the headphone jack from their smartphones. So, there was a surge in demand for private audio gadgets. This notable demand surge was witnessed in a number of areas together with India.

The market is presently teeming with all types of audio gadgets. You possibly can select between TWS, neckbands, and headphones. A number of manufacturers have been releasing their inexpensive neckbands in India currently. These embody common manufacturers like Realme, and OnePlus. Curiously, these manufacturers are primarily recognized for manufacturing smartphones. Additionally, OnePlus and Realme provide telephones in India.

A brand new market report by Counterpoint Analysis has revealed India’s best-selling neckbands. Boat ranks first within the listing. OnePlus and Realme discover their place within the high three. As per the analysis, Boat has grabbed the highest spot in Q1 2022. OnePlus has claimed the second spot. Notably, Realme has emerged because the third hottest model. The OnePlus Bullets Wi-fi Z Bass is the best-selling product in India. To recap, the unique Bullets Wi-fi Z was launched in India again in 2020.

OnePlus & Boat Have Offered Extra Neckbands In India Than Different Manufacturers

The Boat Rokerz 255 collection is the second most promoting audio accent in India. Likewise, the Realme Buds Wi-fi 2 Neo takes the third spot. Boat has a notable market share of 25.7 p.c, as per the report. Nevertheless, the neckband earphones market in India has seen a decline this 12 months. The report reveals that there was a 13 p.c YoY decline in Q1 2022. OnePlus has a market share of 14.9 p.c. Furthermore, Realme’s share is 9.6 p.c.

Notably, Boult Audio and Zebronics are among the many high 5 manufacturers. Zebronics has a market share of 4.2 p.c. Nevertheless, Boult Audio’s market share is simply 3.6 p.c. The decline within the neckband earphones market in India is a results of excessive stock. As per the analysis, numerous inventory was out there in This autumn 2021. Furthermore, these merchandise arrived available in the market earlier than the festive season began. Because of this, there was a notable drop available in the market in Q1 2022.

What Makes These Manufacturers So Fashionable In India?

Boat is extra profitable than the opposite manufacturers. It’s because it has extra merchandise within the cheaper price class. The model’s best-selling mannequin is the Rockerz 255 Professional Plus. OnePlus took the second spot because of the success of the Wi-fi Z- Bass Version neckband. The Bullets Wi-fi Z Bass Version made its debut in October 2020. Nevertheless, it’s nonetheless a preferred neckband in India. OnePlus can also be prepping to deliver the OnePlus Pad to India quickly. The Rockerz 255 collection has a number of fashions.

For example, it contains the Boat Rockerz 255 neckband. Additionally, the collection contains the well-received Boat Rockerz 255 Neo. Realme launched the Buds Wi-fi 2 Neo in India in July final 12 months. Additionally, all these merchandise from OnePlus, Boat, and Realme retail for beneath INR 2,000. Manufacturers offered numerous neckbands in Q1 2022. About 70 p.c carried value tags between INR 1,000 to INR 2,000.