Realme model has entered the market in 2018 and was initially created to compete with Xiaomi in India. And on this native market, the corporate has achieved important success. Its share is rising inexorably and within the fourth quarter of final 12 months, it managed to take 17% of the market share.

This conclusion was made by analysts from Canalys, who analyzed the outcomes of the businesses’ efficiency within the final decade of final 12 months. In line with their calculations, Realme managed to ship about 7.6 million smartphones and is the one model from the highest 5 largest producers in India to indicate progress. A 12 months earlier, its share was 12% and an annualized progress of 49%.

Realme got here third within the Indian market and made it to the highest three for the primary time. The primary firm was Xiaomi, which controls 21% of the smartphone market, which is 6% decrease than final 12 months. In quantitative phrases, the cargo amounted to 9.three million. Samsung was in second place with a results of 19% towards 21% a 12 months earlier, and managed to ship 8.5 million handsets.

Vivo and Oppo got here in fourth and fifth with 13% and 11% respectively within the Indian market. In whole, 44.5 million smartphones have been shipped within the fourth quarter of final 12 months, in comparison with 43.Eight million a 12 months earlier.

If we take into account the indications for the entire of 2021, then Realme turned the fourth with 24.2 million delivered smartphones, and the annual enhance was 15%. On the high of the highest 5 was Xiaomi, which managed 25% of the Indian market and had 40.5 million shipped cellphones. In second place is Samsung, whose share was 19% towards 20% in 2020.

India’s smartphone market overcame pandemic issues and provide constraints to develop 12% in 2021

“India smartphone market dynamics shifted each quarter in 2021,” stated Canalys Analyst Sanyam Chaurasia. “COVID-19 crises, unstable shopper demand and provide chain disruptions plagued the market this 12 months. Distributors tailored to the altering atmosphere by specializing in omnichannel, diversifying their provide chains, and increasing their product combine. For instance, distributors like realme and Samsung diversified chipset configurations to successfully handle provide. Realme’s file cargo whole was doable on account of improvements in planning and inventory administration; which led to good provide of mass-market smartphones corresponding to Narzo 50A and C11. On the identical time, due to the vaccination rollout, market reopening and pent-up demand; smartphone shipments reached all-time highs for the full-year. Development will proceed in 2022, pushed by each substitute demand and new prospects migrating to smartphones.”

“India will see an enormous digital transformation this 12 months,” added Chaurasia. “2022 will deliver 5G spectrum auctions with new radio frequency ranges; and 5G will turn into considerably extra accessible by way of protection and worth. Smartphones able to 5G will fall additional in worth amid fierce vendor rivalry; however shipments might be stifled in H1 2022 earlier than the element scarcity eases. Total, India will see upward momentum in direction of future-proof applied sciences; with smartphones being on the core of the digital ecosystem and rising ever-more important to the each day lives of Indian residents”.