In entrance of its fundamental rival Apple, Samsung maintains its throne because the world’s prime smartphone producer. This trophy is legitimate by the third quarter of 2022, earlier than Apple releases its latest flagships and surpasses all different manufacturers when it comes to world smartphone gross sales on the yr’s finish.

Smartphones: Very regular market shares

Nonetheless, in the interim, the numbers that Counterpoint, a specialist within the research of the tech markets, has made accessible to us are those who ended on September 30. Surprisingly, not a lot has modified within the sector within the final six months. With an equivalent market share (21%) to the prior quarter, Samsung remains to be on the prime.

The opposite 4 prime smartphone producers on the earth, Apple (16%), Xiaomi (13%), OPPO (10%), and Vivo (9%), additionally present this sample. The remaining 31% of the market. Nonetheless, is made up of heavyweights like Google or Sony or perhaps a cutting-edge competitor like OnePlus and realme.

Even whereas Samsung’s shipments rose by 5% from the prior quarter. They nonetheless decreased by 8% yearly to 64 million units.

A struggling market

The sector as an entire presents a miserable face. Counterpoint knowledge present that the third quarter of 2022 was the bottom for the smartphone trade since 2014. To achieve a world quantity of 301 million bought units, it thus decreased by 12% over a yr. And solely elevated by 2% in comparison with the second quarter.

The third quarter of 2022 noticed an annual fall in shipments from nearly all of the principle suppliers. “Client confidence has been undermined by the escalation of the Russian struggle in Ukraine, ongoing Sino-US political distrust and tensions, mounting inflationary pressures throughout areas, elevated worry of recession, and weakening nationwide currencies, hitting already weakened demand,” defined senior analyst Harmeet Singh Walia.

Even whereas there are nonetheless causes to be optimistic, such because the strong demand for Samsung’s folding units or the numerous quarter that the iPhone 14 collection will expertise, the market ought to proceed to be subdued. It should due to this fact undoubtedly fall in need of final yr’s ranges and even the cap of 400 million models bought. Which came about previous to the COVID-19 epidemic.