In keeping with knowledge launched by Counterpoint Analysis on Monday, Samsung retains its high place in South Korea. The report reveals that in Q3, 2023, Samsung accounts for 84% of the Korean market. It is a distant first place. In a distant second place is Apple which accounts for 15% of the South Korean smartphone market. Which means there are principally two cell phone manufacturers within the South Korean market, Samsung and Apple. Each manufacturers account for a whopping 99% of the market share. Which means each different model within the Korean market is sharing 1%.

Counterpoint Analysis reveals that regardless of Samsung’s declining market share, it nonetheless has greater than 80% of South Korea’s smartphone market. The decline is principally due to the launch of the iPhone 15 which is now competing with its high-end telephones. One of many cause for Apple’s low market share in South Korea is the late launch of the iPhone 15 collection out there. The iPhone 15 collection was launched in South Korea in October. Thus, it has been out there for only some weeks. Nevertheless, inside these few weeks, Apple’s market share elevated by 2%, taking the corporate from 13% to 15%. 

Samsung dominates the Korean smartphone market

In keeping with the newest trade knowledge, Samsung Electronics seized over 80% of the smartphone market share (84%, to be actual) in its homeland of South Korea in Q3 2023. As per Counterpoint Analysis, these superb numbers are amid the contracted calls for for high-end smartphones and different devices. The report highlights that round 3.four million smartphones have been offered in South Korea by Samsung throughout Q3, i.e., July to September. Notably, the numbers are down by 10% throughout the identical interval a 12 months in the past. Samsung Electronics managed to seize the next market share, all because of the recognition and buzz across the newest flip and foldable units, the Galaxy Z Flip 5 and the Galaxy Z Fold 5.

Apple’s market share in Korea

Apple’s iPhones accounted for 15 per cent of the market, a 2 share level enhance from the earlier quarter. These are some wholesome numbers for the American smartphone maker, regardless of the delayed launch of its Apple iPhone 15 collection. The report from Counterpoint Analysis (by way of Yonhap Information Company) reveals that different manufacturers, similar to Motorola Inc., held the remaining 1% of the market.

The expectation is that inside the subsequent two to 3 months, the iPhone 15 will probably make first rate gross sales in Korea. A minimum of, it’s going to maintain on to its personal earlier than the official launch of the Galaxy S24 collection.

Causes behind Samsung’s market share

There are a few causes behind the massive market share by Samsung in South Korea. For individuals who have no idea, South Korea is the house nation of Samsung. Thus, there may be some form of loyalty to the model in South Korea. Lets check out the components that contributed to Samsung’s enormous market share in South Korea

1. Recognition of foldable units: Samsung’s newest foldable units, the Galaxy Z Flip 5 and the Galaxy Z Fold 5, have been well-received within the Korean market, contributing to Samsung’s market share.
2. Model loyalty: Samsung is a Korean firm, and lots of Koreans favor to purchase merchandise made by Korean corporations. Samsung has a powerful model picture in Korea, which has helped it keep its market share.
3. Wide selection of merchandise: Samsung provides a variety of smartphones at completely different value factors, making them accessible to a broad vary of shoppers.

Causes behind Apple’s market share

Identical to Samsung, there are additionally some causes behind the market share of Apple in South Korea. Listed here are a few of the causes.

1. Efficiency: In keeping with a survey performed by Counterpoint Analysis, respondents cited “Efficiency” (32%) as the primary precedence for switching from an Android telephone to an iPhone. This implies that there’s a basic likeness for the iPhone in Korea due to its efficiency.
2. Model picture: Respondents in the identical survey cited “Model picture” (31%) because the second precedence for switching from an Android telephone to an iPhone. Apple has an excellent model picture globally. Thus, individuals can purchase an iPhone with out worrying if the gadget will ship their wants. This largely occur due to the great model picture that the corporate has. 
3. Digicam: Satisfaction and expectation with the digicam had the best affect on the acquisition determination, in keeping with the identical survey.
4. Delayed launch: Regardless of the delayed launch of its Apple iPhone 15 collection, Apple managed to extend its market share by two share factors to 15% over Q3 2023. The delayed launch did have an effect on the gross sales of the iPhone 15 collection within the nation. If it had launched just a few weeks earlier, the outcomes would have been completely different. 

Remaining Phrases

Samsung dominates the Korean smartphone market with an 84% market share, whereas Apple accounts for 15% of the market. Samsung’s market share might be attributed to components similar to the recognition of foldable units, model loyalty, and a variety of merchandise. Apple’s market share might be attributed to components similar to efficiency, model picture, and digicam high quality.

Information reveals that from July to September this 12 months, a complete of about 3.four million telephones have been offered in South Korea. It is a 10% lower from the identical interval final 12 months. Amongst them, Samsung cellphones have firmly dominated the market, accounting for 84% of whole gross sales. That is primarily as a result of reputation of its new folding display screen cellphones, Galaxy Z Flip 5 and Fold 5. What do you concentrate on the South Korean cell phone market share? Tell us your ideas within the remark part beneath