Final 12 months, on the eve of its 11th birthday, Xiaomi determined to replace the emblem and company id. The redesign was dictated by the need to point out the world {that a} new interval is starting within the growth of the corporate. To create an up to date emblem, the corporate known as within the assist of high-class Japanese designer Kenya Hara, who took 4 years (!) to understand and convey the internal spirit of Xiaomi within the new emblem.
In reality, it took such a very long time for the sq. emblem to get replaced with a brand new one with rounded corners. In response to the designer and Xiaomi herself, the rounded sq. finest displays the transition for the corporate and the entry into the period of “clever interconnection”. On the identical time, it was introduced that along with orange, the corporate’s company colours could be black and white.
It took practically ten months for the corporate to use for the brand new Xiaomi emblem in black and white. For the time being, it isn’t clear the place; and for what merchandise the corporate intends to make use of the emblem on this coloration model. Most certainly, Xiaomi won’t refuse the branded orange coloring; and the monochrome model might be used for some separate classes of merchandise.
Xiaomi 12, Xiaomi 12 Professional and Xiaomi 12X gross sales
On the final day of final 12 months, Xiaomi 12, 12 Professional and 12X smartphones went on sale; which, as we already reported, had been offered for nearly $ 300 million in 5 minutes.
Now the precise knowledge and comparability with the outcomes of the Xiaomi Mi 11 sequence have appeared. So, gross sales of the Xiaomi 12 sequence in 5 minutes reached 1.eight billion yuan (or $ 283 million); and the earlier report for Xiaomi smartphones belonged to the Xiaomi Mi 11 sequence; which for five minutes had been offered for 1.5 billion yuan ($ 236 million).
As well as, the primary customers who’ve already tried out the Xiaomi 12 affirm that it’s a really compact and fashionable flagship. Aside from appears, the Xiaomi 12 sequence has additionally targeted on efficiency; because it makes use of the Snapdragon eight Gen 1 SoC. In response to Xiaomi CEO Lei Jun, “The Xiaomi 12 feels the identical because the Xiaomi Mi 6 and the small display screen is totally excellent”.
Additionally, as a reminder, this 12 months Xiaomi has chosen a brand new technique for its flagship line; and launched a compact premium cellphone for the primary time in a few years. It’s complemented by the 12 Professional with an improved digital camera and a bigger display screen; and the 12X, which is a replica of the Xiaomi 12; however powered by Snapdragon 870 and with out wi-fi charging. The corporate intends to succeed in the widest attainable viewers with this line.
