Within the smartphone trade, a 12 months could be very lengthy in addition to brief. Which means that lots can occur inside a 12 months and in addition nothing can occur inside a 12 months. Time for smartphone manufacturers is sort of a torrent, when you don’t advance, you’ll retreat. That is true for many smartphone manufacturers, particularly for producers in a fiercely aggressive surroundings. Just lately, Chnbrand, China’s main model score and model consulting company, launched the 2022 China Buyer Satisfaction Index – Cellular Cellphone Satisfaction Rating. Cellular China discovered that customers’ satisfaction with Chinese language cell phone producers has modified lots. Nevertheless, the numerous adjustments have been on for under the previous two years

The 2022 smartphone buyer satisfaction rankings present the highest 9 smartphone manufacturers. The smartphone manufacturers with the very best buyer satisfaction are

• Apple
• Huawei
• Xiaomi
• OPPO
• Honor
• iQOO
• Redmi
• Vivo
• Samsung

Apple, Huawei, and Xiaomi are the highest three manufacturers with the very best buyer satisfaction (C-CSI). The C-CSI scores for these three manufacturers are 86.2, 85.5 and 83.1 respectively. Evaluating this high three rating to that of 2021, there are not any vital adjustments. Nevertheless, wanting on the 4th – ninth rating, there are loads of adjustments. OPPO straight rose four locations to rank fourth; Honor drops 1 place to rank fifth whereas iQOO and Redmi are newbies on the checklist, rating sixth and seventh respectively. Vivo and Samsung drop Three and a pair of locations respectively to rank eighth and ninth respectively.

Judging buyer satisfaction

The C-CSI rating is judged based mostly on the three dimensions together with “buyer loyalty”, “general satisfaction” and “issue satisfaction”. Within the contest between Apple, Huawei and Xiaomi, Apple’s buyer loyalty rating is as excessive as 86.8. That is a lot increased than Huawei’s 81.0. Nevertheless, within the different two points, Apple scores 87.four factors and 84.6 factors respectively, that are decrease than Huawei’s 88.Zero factors and 85.Three factors. So, evaluating Apple to Huawei, the latter is barely inferior with respect to the latter when it comes to consumer loyalty.

The third-ranked Xiaomi consumer loyalty is even worse, with a rating of 76.Three factors, and the opposite two scores are 86.6 factors and 83.9 factors respectively. From the rating, we are able to see that the final buyer satisfaction with Xiaomi smartphones is excessive. Along with Xiaomi, OPPO’s consumer loyalty additionally exceed 70 factors, particularly 72.2 factors. As well as, the general satisfaction rating additionally hit 82.2 factors, leaving different cell phone producers on the checklist behind.

Adjustments in smartphone buyer satisfaction rankings prior to now Three years

For reference, the highest 9 manufacturers when it comes to cell phone satisfaction in 2021 are Apple, Huawei, Xiaomi, Honor, Vivo, OnePlus, Samsung, OPPO and Meizu. The highest 9 smartphone buyer satisfaction rankings in 2020 are Huawei, Apple, OPPO, Samsung, Vivo, Xiaomi, Meizu, Honor, and Lenovo. We will take into account 2021 because the 12 months of the “rise” of Xiaomi and Honor. Relative to 2020, Xiaomi and Honor will rise Three and four locations respectively within the satisfaction rankings in 2021.

Amongst them, in contrast with 2020, Xiaomi’s buyer loyalty will improve by about 9 factors in 2021. The corporate’s general satisfaction will improve by about 5 factors. Moreover, issue satisfaction will improve by 5.5 factors; in contrast with 2020, Honor buyer loyalty will improve by 7 factors. For extra factors, the general satisfaction will improve by about 15 factors, and the issue satisfaction by about 9 factors. In a single 12 months, the advance of glory is big.

Vivo’s rating didn’t change and it stays at No. 5. OnePlus took sixth place on the checklist for the primary time, whereas Samsung, OPPO, and Meizu dropped 3, 5, and a pair of locations, respectively, to seventh, eighth, and ninth. Amongst them, OPPO has dropped probably the most. In contrast with 2020, OPPO’s buyer loyalty in 2021 will drop by about Eight factors. Moreover, its general satisfaction will drop by greater than 10 factors, and issue satisfaction will drop by about 6 factors.

To sum up, Apple and Huawei have been hovering within the No. 1 and No. 2 positions for the previous three years. Each manufacturers have been recording very excessive and steady consumer satisfaction. Xiaomi has been within the high three for the previous two years. OPPO has been ups and downs, however its energy continues to be there. Honor has “counterattacked” whereas Samsung and Meizu are not so good as one 12 months earlier.

The ups and downs of cell phone producers prior to now Eight years

2015

The event of cell phone producers has nearly stabilized by 2022. Apple, Huawei, Xiaomi and now Honor, are “mainstream cell phone producers” when it comes to gross sales. From 2015 to 2022, there have been a couple of adjustments within the smartphone trade.

In 2015, Chinese language cell phone manufacturers hit a low-speed development the place many manufacturers had been changing their shares. The penetration fee of smartphones within the Chinese language mainstream shopper teams tends to be saturated, and the demographic dividend of smartphones disappears. In 2015, the highest 6 cell phone manufacturers in Chnbrand’s smartphone buyer satisfaction rating had been: Apple, Xiaomi, Samsung, Nokia, Huawei and Lenovo. At the moment, Apple’s buyer loyalty, general satisfaction, and issue satisfaction scores had been 84.Eight factors, 74.7 factors, and 70.Zero factors respectively. Xiaomi’s had been 77.2 factors, 70.2 factors, and 61.6 factors respectively.

2016

Nevertheless, in 2016, Huawei started to counterattack, and 2016, 2017, 2018 and 2019 had been 4 years of blooming. In 2016, a complete of 18 manufacturers entered the shopper satisfaction rating checklist. They’re Apple, Huawei, Samsung, Xiaomi, LG, Vivo, Sony, Nokia, Motorola, OPPO, Meizu, Lenovo, Gionee, ZTE, Tianyu, HTC, Haier and Coolpad. Within the face of fierce competitors, though Nokia and Lenovo scored increased than the earlier 12 months, their rankings had been declining.

2017

In 2017, it was much more exaggerated, with a complete of 24 fashions on the checklist. So as: Huawei, Apple, vivo, Samsung, Honor, LeTV, OPPO, Xiaomi, Meizu, LG, ZTE, Gionee, Sony, Nokia, Lenovo, Motorola, TCL, Duowei, Haier, Tianyu, Changhong, HTC, Coolpad and Philips. This 12 months, many manufacturers had been popping up from all over the place. Honor and LeTV achieved good outcomes for the primary time on the checklist; Vivo, OPPO, and ZTE continued to rise; Xiaomi, LG, Sony, and Nokia continued to say no.

2018

In 2018, the fluctuation for a lot of smartphone manufacturers began. The rankings are Apple, Huawei, OPPO, Samsung, Lenovo, Gionee, Xiaomi, Vivo, Philips, Honor, Sony, Tianyu, LG, Meizu, Haier, Nokia, Motorola, HTC, TCL, ZTE, Changhong and Coolpad. OPPO, Lenovo, Gionee, Philips and different manufacturers have risen considerably, whereas Vivo, Honor, LG, Meizu, Nokia, Motorola and ZTE have dropped within the rankings.

2019

In 2019, Vivo, Honor, Motorola, Nokia, ZTE and different manufacturers made nice efforts, and their rankings rose one after one other. This 12 months, the highest 10 manufacturers had been Huawei, Apple, Vivo, OPPO, Honor, Samsung, Xiaomi, Lenovo, Sony, Philips, and so on., that are mainly acquainted manufacturers.

2020

In 2020, Meizu made efforts to enter the highest 10. The cell phone producers rating 1-9 are: Huawei, Apple, OPPO, Samsung, Vivo, Xiaomi, Meizu, Honor and Lenovo.

2021

By 2021, Honor and Xiaomi continues to exert their efforts and enter third and 4th place respectively. By 2022, these crossover manufacturers will hardly be seen on the checklist. Even the sub-brands of main producers reminiscent of iQOO and Redmi started to enter the checklist.

Conclusion

From 2015 to 2022, the cell phone market has progressively stabilized, and “the sturdy are at all times sturdy”. The sub-brands launched by main producers have additionally begun to “bear fruit” and acquire a status available in the market. However will this case final lengthy? Not essentially.