Xiaomi began its journey within the smartphone a number of years in the past. Upon its arrival, the corporate took consideration attributable to a number of semblances its merchandise had with Apple merchandise. The large distinction definitely was the affordability of Mi smartphones. Even the primary variations of MIUI had similarities with Apple’s iOS. For that reason, the corporate rapidly acquired the “Apple of China nickname”. These days, whereas nonetheless taking a journey on Apple tendencies right here and there, we will’t say that Xiaomi is behind Apple in any facet. The corporate has its personal set of improvements and an enormous portfolio of merchandise for probably the most different ranges. Whereas Apple retains being a model for its explicit area of interest of customers, Xiaomi tries to seize the most important quantity of Android customers it will probably. Apparently, Xiaomi desires to place a risk in Apple’s face. The corporate’s founder Lei Jun, declared A Battle of Dying and Life in opposition to Apple.

The legendary Xiaomi’s chairman stated on Chinese language social media platform Weibo, that the corporate will particularly deal with the high-end section of the worldwide smartphone market. The objective is to instantly rival Apple, trying to fill the void left by Huawei. If you happen to recall, Huawei was the one firm in years that left Apple behind and even got here near turning into the world’s prime smartphone maker. It was China’s largest smartphone vendor, however the US ban and its implications made the corporate retreat a number of homes again. Whereas Huawei continues to be alive, it’s only a shadow of its superb days.

There’s a race between Chinese language corporations, to see which one will develop into the brand new Huawei. To take action, they’ll must surpass Apple and finally might want to overcome Samsung. Lei Jun states that Xiaomi’s most important objective now’s to develop into the world’s largest smartphone. The chief believes that the corporate can obtain its goal inside three years. Which means, that by 2025, Xiaomi desires to be past Samsung and Apple in market dominance.

“[We aim to] totally benchmark in opposition to Apple in [terms of] product and expertise, and develop into China’s largest high-end model within the subsequent three years,” Lei added. He went on to explain competitors with Apple within the high-end smartphone section as “a conflict of life and dying” that Xiaomi should overcome.”

The truth is, Apple now guidelines the smartphone market. Within the fourth quarter of 2021, the corporate surprisingly overtook Vivo to develop into the highest smartphone model in China. That was an unprecedented achievement for the Cupertino-based agency. In spite of everything, it stayed behind the Chinese language manufacturers for six years. On the similar time, Apple grew to become the main smartphone vendor on the earth. The well-received iPhone 13 collection, and in addition the iPhone SE have accounted for this reality. Now, the model may even transcend with the discharge of the iPhone SE+ 5G which would be the model’s least expensive smartphone with 5G connectivity.

Xiaomi needed to adapt and take care of the provision chain points that plagued smartphone manufacturers in 2020 and 2021. It definitely hindered the corporate’s growth. Nevertheless, in Q2 2021, the corporate managed to beat iPhone gross sales.

Xiaomi will deal with person expertise to reconquer and appeal to extra prospects

Based on the report, Xiaomi desires to draw extra prospects by distinguishing itself from different Chinese language Android OEMs. The corporate will deal with person expertise, definitely one thing that makes the iPhones stand in opposition to the competitors. The corporate desires to open round 20,000 new retail shops in China over the subsequent three years. Moreover, it is going to make investments nearly $16 billion in analysis and improvement over the subsequent 5 years.

Xiaomi not too long ago unveiled its Xiaomi 12 collection and Redmi Observe 11 collection. These units are only the start of a yr that guarantees to be fairly vital for the Chinese language maker. The corporate even acknowledged that the Xiaomi 12 is a competitor for the iPhone 13.

If it’s a matter of Life or Dying, May the model dwell as much as this promise? Time will inform.