Canalys analysts are all the time on obligation and often present us with contemporary studies on what is occurring and the alignment of forces within the smartphone market. Not so way back, they named the leaders within the international market, and in the present day they provide to search out out what success firms have achieved in India.

The primary line of the rating is occupied by Xiaomi with a share of 21%. In quantitative phrases, the corporate managed to ship eight million models. However this result’s overshadowed by the truth that only a yr in the past the corporate’s market share in India was 28% and the autumn was a powerful 24%. These deliveries of the corporate’s units sank by 1 / 4 in comparison with the identical interval final yr.

Second place goes to Samsung, whose share is estimated at 18%, whereas a yr earlier this determine was 19%. It simply lacked about 100 thousand smartphones to repeat final yr’s end result. The primary quarter of 2022 was essentially the most profitable for Realme in its historical past. For the primary time, the corporate took third place within the rating of smartphone producers, demonstrating a development of 40% and its share of 16% towards 12% a yr earlier. And it’s the solely one of many high 5 who confirmed development. For comparability, Realme shipped 43 million smartphones within the first quarter of final yr, and 6 million within the first three months of this yr.

Xiaomi dominates India and Realme share is rising

Fourth and fifth locations had been taken by Vivo and Oppo, which additionally failed to carry on to final yr’s end result. Even if Vivo’s share remained the identical (15%), shipments of smartphones sank by 1 million. Oppo has a 4.6% market share or 4.6 million shipped cell phones towards 5.three million a yr earlier. If we speak in regards to the market as a complete, it has grown just a little. The rise was 2% and 38 million smartphones had been delivered towards 37.2 million a yr earlier.

“This isn’t an excellent begin to the yr for a market like India, which has seen double-digit proportion development; even throughout the pandemic,” stated Canalys Analyst Sanyam Chaurasia. “Whereas a lot of the world’s markets battled the third wave of COVID-19 in Q1; the comparatively weaker influence on India ought to have helped it return to development shortly. However provide remained the largest problem for the main distributors, similar to Xiaomi and vivo; and so they struggled to safe elements for his or her volume-driving low-end fashions. In distinction, manufacturers similar to realme, Tecno and Itel did remarkably nicely with strong provide to take available on the market leaders and fulfill the low-end demand in Q1”.