Apple could also be prepping to accumulate IPL media rights for the upcoming 2023-27 seasons, however is it too quickly to get excited? Main tech companies are leaving no stone unturned to money in on the skyrocketing recognition of the continuing IPL (Indian Premier League) 2022 season. To recall, Twitter added a Cricket Tab for its Indian customers final month. Now, it appears just like the Cupertino-based tech behemoth is gearing as much as be part of the fan-favorite cricket league.

In keeping with a report by the Instances of India, Apple might be planning to choose the ITT (invitation-to-tender) within the coming days. Nonetheless, that is barely shocking, provided that IPL is among the world’s hottest tournaments. The BCCI (Board of Management for Cricket in India) has already invited firms to bid for the media rights of IPL for 2023-27. It is going to be a five-year contract. Moreover, the report means that massive firms like Amazon, Zee, Sony, Disney, and TV18-Viacom are more likely to bid for IPL media rights.

Apple May Bid For IPL Media Rights

These massive gamers need to promote themselves by means of IPL as a result of season 16 of the league is estimated to garner a whopping 500 million viewers. Nonetheless, ought to we get excited in regards to the American tech behemoth’s curiosity within the IPL bid? Apple planning to hitch the IPL bid is a giant factor. Apple is a globally acclaimed premium smartphones model. Furthermore, the corporate’s market share has been rising within the nation. In different phrases, Apple might attain out to extra potential patrons in India by means of the IPL promotion.

Regrettably, particulars are nonetheless few and much between. Even when Apple truly finally ends up shopping for the IPL media rights, it’s unclear whether or not it would get all IPL media rights. Notably, a number of massive manufacturers bid for IPL media rights however fail to get the ultimate rights. Worldwide firms like Amazon and Fb (now Meta) have proven curiosity in shopping for the IPL media rights. Nonetheless, they didn’t get them. Apple might find yourself following within the footsteps of those firms. Additionally, the bottom worth of the IPL media rights might be round INR 33,000 crores. That is double the earlier public sale worth.

Apple has a popularity for delivering a premium expertise. So, the corporate might carry the identical expertise to IPL. Moreover, the corporate produces a number of reveals that stream on Apple TV+. Nonetheless, customers have to purchase a subscription to look at these reveals. In different phrases, Indian customers may need to purchase a subscription to look at IPL spotlight clips on its platform. Nonetheless, Apple continues to be mum on its plan to hitch the IPL bid.