Honor Is Hanging By A Thread, But Ex-Huawei Brand Can Break Through

Honor Is Hanging By A Thread, But Ex-Huawei Brand Can Break Through

Everybody is aware of the story of Huawei. In 2019-2020, the US authorities determined to forbid Huawei and plenty of different Chinese language corporations from utilizing any {hardware} or software program originating from the US. This made the previous Chinese language tech big make painful selections. First, Huawei freed its subsidiary Honor. The latter had a mission of boosting Huawei’s gross sales on on-line platforms. Second, Huawei accelerated the event of its personal working system, Concord OS. Third, although the corporate didn’t withdraw from the smartphone market, it determined to vary the main target to sensible residence home equipment, automotive autos, and bigger display merchandise. Briefly, Huawei earlier than 2020 and Huawei after the yr are two completely different corporations. However has Huawei efficiently delegated its smartphone enterprise to Honor? Effectively, let’s reformulate the query. Might Honor deal with the duties set by Huawei and fully substitute Huawei?

Additional studying: Bye-Bye Huawei! Honor Has Surpassed Its Grasp Conquering China

200% Development Fee In China

Lately, Canalys launched a report. In line with it, in China, smartphone shipments dropped sharply by double digits within the first quarter. In complete, the businesses may promote 75.6 million items, which is a decline of 18% YoY and a quarterly decline of 13%. That is the worst end in eight quarters.

These outcomes are on par with the yr 2020. Nevertheless, after the epidemic scenario was mitigated, the Chines smartphone market reached a 27% development. Within the first quarter of 2022, the epidemic returned to the haze. So this appears to be a Deja vu.

When speaking a couple of 20% decline price within the Chinese language smartphone market, there may be each cause to suppose that each one smartphone makers on this area will probably be affected as effectively. However this isn’t about Honor. Huawei’s ex-brand’s shipments elevated by greater than 200% year-on-year. Plus, its market share reached 20%. Honor and Apple are the one manufacturers which can be rising. So we are able to state that Honor performs just like the more-experienced Apple.

After all, the market vacated by Huawei continues to be eye-catching for cell phone producers. However solely Honor may fill the hole. Its shipments elevated by 6% quarter-on-quarter. In different phrases, Honor may attain such heights solely on account of exhausting work.

Then again, we nonetheless can’t evaluate Honor with Huawei’s peak. Throughout 2019 and 2020, Huawei’s cell phone shipments in every quarter may attain an astonishing 30 million and even 40 million items. Thus, Huawei had a niche of 15 million and even 25 million items in contrast with different manufacturers. On this sense, although Honor ranked second within the first quarter of 2022, OPPO, which was within the third place, offered solely 200,000 items much less.

Will Honor Be Listed?

Lately, we heard that Honor is contemplating a home itemizing in 2022, in search of a valuation of US$45 billion. Although Honor denied the rumors, we nonetheless consider it’s going to occur within the close to future.

On April 25, 2022, in an interview, Honor CEO Zhao Ming mentioned that after turning into impartial from Huawei, Honor’s efficiency has grown steadily.

“The diversification of shareholders and capital is the which means of the enterprise. The latter can appeal to extra sources to assist the enterprise develop.”

We guess it’s a transparent trace that Honor intends to land within the capital market.

Furthermore, in November 2020, some insiders mentioned that after being offered by Huawei, Honor will retain most of its administration staff and greater than 7,000 workers, and plans to go public inside three years.

In August 2021, Honor distributors mentioned that Honor has notified core distributors that they could be listed within the close to future and should purchase unique shares with a subscription quantity starting from 5 million to 50 million yuan ($750,000 – $7.5 million).

In early April 2022, some Honor workers revealed that Honor requires workers to purchase shares within the firm.

After the independence, Honor will fully eliminate the unfavourable affect of Huawei. However by means of the multi-layer shareholding construction, Honor nonetheless has a powerful background of state-owned belongings. This would possibly carry sure coverage dangers to Honor.

Not To Repeat Huawei’s Errors

For instance, in August 2021, “a bunch of 14 Republican lawmakers in the US Home of Representatives on August 6 requested the US Commerce Division so as to add the previous Huawei smartphone unit Honor to the federal government’s official financial blacklist.”

If Honor can efficiently land within the capital market, the proportion of personal shares will enhance. So sooner or later, like Xiaomi, it will possibly freely buy European and American semiconductors. From this perspective, the itemizing is of nice significance to each decreasing Honor’s enterprise dangers and serving to it proceed to develop.

Nevertheless, there are severe difficulties for Honor to be listed. The monetary normal for itemizing is that the corporate ought to make consecutive income within the final three fiscal years. Plus, the gathered internet revenue ought to exceed 30 million yuan ($4.5 million). Contemplating that Honor has solely been impartial for a couple of yr and a half, clearly, it doesn’t meet the necessities.


Honor shouldn’t be Huawei, but. However the firm is constantly rising. If it doesn’t repeat the errors Huawei has accomplished, there may be each cause to suppose that Honor will make competitors with the highest manufacturers within the international market. However will the US permit the emergence of a brand new Huawei?