There are numerous analytical firms on this planet that calculate the gross sales of the smartphone market. And the newest Canalys report is fascinating as a result of the corporate instructed concerning the shipments within the second quarter of this yr. There are numerous shocking issues concerning the knowledge.

So, for instance, Xiaomi has grown. Lately, the corporate has considerably elevated its gross sales of cellphones and, not least of all, the autumn of Huawei has performed a task. The expansion was 83% in comparison with the second quarter of final yr and that is the perfect indicator of all.

The second occasion, no much less vital for Xiaomi itself, is that it bypassed Apple and have become the second on this planet with a share of 17%. On this event, CEO Lei Jun addressed Xiaomi staff and followers. Naturally, he couldn’t disguise his delight that for the primary time in its historical past the corporate turned the second on this planet and he calls this achievement improbable, in addition to an essential milestone within the journey of Xiaomi. He thanked all of the followers for his or her assist and promised that the corporate will proceed to create “good merchandise that contact folks’s hearts and at an affordable worth”.

Xiaomi is one step away from management

This success was made doable by the rising demand for Xiaomi smartphones in Latin America, Africa and Western Europe. Even though the corporate has not too long ago been elevating costs for its gadgets, they’re nonetheless inexpensive ones and this is among the essential components within the development of the recognition of its smartphones. Who is aware of, perhaps aggressive growth into the worldwide market and a variety of fashions will permit Xiaomi to surpass Samsung and climb to the highest of the smartphone market leaderboard within the third quarter.

The chief within the second quarter of 2021 stays Samsung, which controls 19% of the market. In comparison with the identical interval final yr, the rise was 15%. Apple was pushed to the third line and its share is 14%, and the expansion was modest 1%.

The second quarter turned out nicely for Oppo and Vivo. The share of every of them within the smartphone market was 10%, and development was 28% and 27%, respectively.

“Xiaomi is rising its abroad enterprise quickly,” mentioned Canalys Analysis Supervisor Ben Stanton. “For instance, its shipments elevated greater than 300% in Latin America, 150% Africa and 50% in Western Europe. And because it grows, it evolves. It’s now reworking its enterprise mannequin from challenger to incumbent; with initiatives equivalent to channel companion consolidation and extra cautious administration of older inventory within the open market. It’s nonetheless largely skewed towards the mass market; nonetheless, and in contrast with Samsung and Apple, its common promoting worth is round 40% and 75% cheaper respectively.